LinkedIn strategy, explained.
Practical guides for founders and consultants: sharpen your profile, make your expertise visible, and turn attention into better business conversations.
How to Rewrite Your LinkedIn Headline: A Practical Worksheet
See how Gregory Shepard’s established brand, role, book and startup experience became a clearer introduction. Then work through your own headline.
Read the noteWhy Your LinkedIn Posts Get Engagement But No Leads
Inspect the path from a useful post to a suitable inquiry, with a five-post audit and examples that make the gaps easier to spot.
Why Your LinkedIn Profile Gets Views But No Calls
Your profile gets views but crickets in your inbox? Here's why—and exactly how to fix it.
How Consultants Can Use LinkedIn to Build Authority
Inside my newsletter work with Gregory Shepard: how the opening, customer example and practical worksheet make an expert idea easier to inspect.
LinkedIn Content Strategy for Busy Founders
What Ken Parkinson’s Copilot post shows about making expert content practical, reading the response and giving interested readers a useful next step.
How to Write a LinkedIn Headline That Builds Trust
Choose a headline that makes your work clear, with realistic examples and a check for claims you can actually support.
Why Your LinkedIn Profile Is Not Turning Visitors Into Calls
A profile conversion audit that separates the wrong visitors from a weak offer, missing proof and a difficult next step.
LinkedIn Profile Audit Checklist for B2B Founders
Use this LinkedIn profile audit checklist to review your headline, About section, credibility signals, content direction, and conversion gaps before you lose another warm lead.
Get the LinkedIn Profile Checklist
Get the LinkedIn Profile Checklist
Ten practical checks for a profile that builds trust and turns views into conversations.
No spam. Unsubscribe anytime.