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The work behind the results.

What I changed, what clients noticed, and the work you can see for yourself.

Gregory Shepard
Gregory ShepardFounder & author of The Startup Lifecycle

12 businesses built and sold.

The brand behind
The Startup Architect.

I bring Gregory’s founder story, book, and speaking presence into one clear brand, with the marketing and executive support to carry it forward.

Chief of Staff
The Startup Architect
Head of Marketing
Startup Science
Explore the founder partnership
Gregory Shepard’s LinkedIn profile work, bringing together The Startup Architect, his book, founder track record, and speaking presence

Founder positioning. Book and speaking presence.
A connected brand across his work.

Ken Parkinson
Ken ParkinsonHead of Global Strategic Accounts, EMEA at AWS

188new followers.
One LinkedIn post.

An executive profile refresh and a weekly AI content series built around Ken’s expertise.

95,994 organic impressions on the same post.

“I immediately began to see an improvement in number of views.”

See Ken’s content and results
Emil P.
Emil P.Founder & CEO, PerformAds

From a simple bio to a buyer-focused profile.

“Rheanne helped me turn my LinkedIn profile from a simple bio into a clear, conversion-focused sales funnel that actually reflects who I am and speaks directly to my ICP.”

Read Emil’s story
University Canada West masterclassConnected campaign copy

One invitation, across page, post and email.

A published event page and original social and email review drafts. Inspect how the same practical promise carries through each piece, with my copy and preparation role explained.

See the connected campaign example ↗
Gregory teaching the September 10 masterclass at University Canada West
Canadian Indigenous Investment SummitContent & campaign operations

Leadership stories, built into a coordinated campaign.

Content planning, LinkedIn page operations, invitation workflows, and reporting brought together for the summit.

See the campaign and my role
Drumbeats Leadership Pulse campaign creative featuring Chris Avery of Arctic Gateway
The Startup ArchitectNewsletter adaptation & production

From a founder’s ideas to a finished issue.

Adaptation, layout, and channel preparation. Gregory’s ideas and book, with Rheanne’s production role clearly identified.

See the published issue and my role ↗
Published cover for Your First Customer Should Have a Name
Profile design studies

Choose the work your business needs.

Start with the Founder Positioning Project when the offer, profile and page need a connected introduction. Ongoing content and campaign support can be scoped around the work that follows.

Discuss ongoing marketing support ↗
Explore the Founder Positioning Project