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A clearer offer.
The pages and campaign
to take it to market.

The Founder Marketing Reset brings your positioning, priority website or profile copy, and campaign materials into one defined project. We agree the pages, formats, quantities and review points before starting, so you know what you’ll receive.

Plan your marketing reset ↗

Brand strategy & positioning

Make the business, audience, and offer easier to understand.

  • Audience and offer clarity
  • Brand messaging and voice
  • Profile and brand presentation
See the founder brand work

Content strategy & copywriting

Turn expertise into useful content with a clear point of view.

  • Content direction and planning
  • Website, social, and executive copy
  • Repurposing across channels
See Ken’s content and evidence

Email campaigns & newsletters

Give your ideas a structure, a voice, and a finished format.

  • Newsletter adaptation and editing
  • Issue layout and channel preparation
  • Email copy and campaign coordination
See a published newsletter example

Website content & creative direction

Connect the message, page structure, and creative work.

  • Website messaging and copy
  • Page and content structure
  • Creative briefs and asset coordination
Discuss a website project

Campaigns, launches & events

Bring the content, people, and deadlines into one working plan.

  • Campaign and event planning
  • Content and invitation workflows
  • Creative coordination and reporting
See the CIIS campaign

Marketing operations & practical AI

Build the systems and follow-through around the marketing.

  • Project workflows and handoffs
  • Research, drafting, and repeatable production
  • Review processes and reporting
See the event delivery system

Let’s scope your project.

Deliverables, timing, responsibilities and investment are agreed before work begins.