See how I read a positioning problem, what the evidence shows and which change I would tackle first. Private submissions stay protected.
A worked review of Gregory Shepard’s profile, using the retained original and revised captures.
The original headline names Gregory’s investing role and book. The Startup Architect is already in his name, but the reader has to connect those pieces to his work with founders.
General Partner | Author of The Startup Lifecycle
The revision leads with The Startup Architect, supports it with his role, book and experience, then names the founder audience. My contribution was copy and hierarchy; the career record and established brand are Gregory’s.
The Startup Architect | Founder & CEO at Startup Science | Author of The Startup Lifecycle | 12 Startup Exits | Helping Founders Build, Scale & Exit
For a similar profile, I would first settle the opening identity and the evidence supporting it. Then check whether About and Featured develop that introduction and give the visitor a relevant next step.
The captures show a change in positioning. They do not show whether inquiries or bookings improved.
The worksheet helps you make those headline decisions. The campaign example shows a shared promise carried across a page, post and email.
Selected covers from past profile reviews, with profile details intentionally blurred. Each opens at its original size. Private reports are not published here.
A historical index. Private findings and submissions are not part of this public library.
Profile Positioning Audit
Ascend North America
Credibility & Visibility Audit
Healthcare Leadership
Authority Positioning Audit
gafcon
Executive Presence Audit
Banco General
Profile Positioning Audit
Professional Services
Thought Leadership Audit
Healthcare & Education
Profile Positioning Audit
Hampton Strategies
Credibility & Visibility Audit
B2B Sales Leadership
Authority Positioning Audit
B2B Consulting
Profile Positioning Audit
Training & Coaching
Credibility & Visibility Audit
Healthcare Services
Executive Presence Audit
RESPIRA
The Founder Positioning Project connects one service to a clear LinkedIn profile, offer page and introductory campaign.
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