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For founders, consultants, and B2B leaders

Your expertise. A stronger presence.

I turn what you know into positioning, content, and proof people can trust. Then I help keep the work moving, from your LinkedIn presence to the follow-through behind it.

Let’s talk about your business

A 30-minute conversation with Rheanne

See the work

Rheanne RazoFounder, Ascend North America

Rheanne Razo
Strategy, with follow-through.From the first impression onward.

What changed for my clients.

“Rheanne helped me turn my LinkedIn profile from a simple bio into a clear, conversion-focused sales funnel that actually reflects who I am and speaks directly to my ICP.”

Emil P.
Emil P.Founder & CEO, PerformAds

“…creates engaging content that supported several brands for my companies over the years.”

David Esposito
David EspositoCEO, ONL Therapeutics

Selected client work

Expertise deserves attention.
Here’s the work behind it.

From an executive’s point of view to a founder’s marketing operation.

Ken Parkinson
Executive thought leadership

Ken Parkinson

Head of Global Strategic Accounts, EMEA at AWS

Ken’s professional background

Turning AI expertise into an audience.

Ken wanted to be known for his thinking on AI and workforce transformation. I refreshed his profile and helped turn that focus into a weekly content series.

188

followers gained
from one LinkedIn post

“I immediately began to see an improvement in number of views.”

See the content and original analytics

Trusted across industries

Dexcom logoGrowing Generations logoMays and Associates logoKYCS logoOPASite logoRedwinter logoNSUR logoDW logo

Work with me

The right support.
From profile to follow-through.

A focused project or an ongoing partnership. We start with what your business needs, then agree on a clear scope.

A focused project

Profile Revamp

Make the first impression match the work you already do.

  • Positioning and profile review
  • Headline, About, and Featured direction
  • Banner and profile architecture
Apply for a revamp
Beyond the profile

Founder Support

Connect your visibility with the marketing and operations behind it.

  • Campaign and launch coordination
  • Event and relationship workflows
  • Operating systems and follow-through
Book a fit call
Gregory Shepard
Gregory ShepardFounder & author of The Startup Lifecycle

12 businesses built and sold.

The brand behind
The Startup Architect.

I bring Gregory’s founder story, book, and speaking presence into one clear brand, with the marketing and executive support to carry it forward.

Chief of Staff
The Startup Architect
Head of Marketing
Startup Science
Explore the founder partnership
Gregory Shepard’s LinkedIn profile work, bringing together The Startup Architect, his book, founder track record, and speaking presence

Founder positioning. Book and speaking presence.
A connected brand across his work.

Beyond the profile

The campaign. The room.
The work that makes it happen.

Gregory Shepard speaking with a Startup Grind audience, from the original Oceanside event asset
Startup Grind Oceanside · Event operations

A last-minute venue change.
One coordinated response.

I coordinated event listings, attendee records, and outreach through the venue move, keeping updates and follow-up connected.

See what I owned and delivered
Original Drumbeats campaign creative featuring Chris Avery of Arctic Gateway
Canadian Indigenous Investment Summit

From leadership stories
to a coordinated campaign.

I connected the content calendar, LinkedIn page operations, invitation workflows, and performance reporting for the summit campaign.

Explore the campaign and results

How we work

A clear plan.
A steady pair of hands.

You bring the expertise. I help turn it into work that gets done.

  1. 01

    Get clear

    We start with your business, audience, offer, and the work you need help moving forward.

  2. 02

    Build the foundation

    Your positioning, voice, existing assets, and proof become a practical direction for the work.

  3. 03

    Review together

    You review the proposed work. We refine it before anything is published or sent.

  4. 04

    Keep it moving

    For ongoing support, we agree on a rhythm for delivery, follow-through, and reviewing what is working.

Who I am

The strategist people call when their profile is underselling them.

Rheanne Razo leading a private LinkedIn strategy call
Inside the strategy workClient identity protected
Ascend North America logo

Rheanne RazoFounder, Ascend North America

I work with people whose expertise is already real, but whose LinkedIn presence is not proving it fast enough. The work starts with positioning, then turns that clarity into profile architecture, content direction, and consistent execution.

If I cannot tell what makes you worth trusting in the first scroll, your prospects probably cannot either.

More recommendations, working sessions, and original analytics

The real problem

You do not have a posting problem. You have an authority gap.

Your prospects are already checking you before they book. Your profile, content, and proof need to say the right thing before the first call.

A real high-level LinkedIn audit prepared by Rheanne Razo, with private profile information protected
A real authority-gap auditPrivate profile details protected
01

Active, but invisible

You are active on LinkedIn, but no meaningful opportunities are coming from it.

02

Credibility buried

Your profile exists, but it does not reflect the caliber of work you actually do.

03

Content without conversion

You post, but the content does not turn profile visitors into conversations.

Attention is not the same thing as authority. The difference is what happens after someone lands on your profile.

Audit library

Real work. Real profiles. Real audits.

Each audit is a focused review of one person’s positioning, credibility, profile flow, and conversion path.

LinkedIn audit prepared for Mike U.

Audited

Mike U.

Apr 26, 2026
LinkedIn audit prepared for Paul H.

Audited

Paul H.

Apr 27, 2026
LinkedIn audit prepared for Tom C.

Audited

Tom C.

Mar 25, 2026

Free LinkedIn audit

Get a real audit of your profile, not a generic checklist.

In about two minutes, you will know what is holding your profile back and what to fix first.

Ready to see your score?

Specific feedback. No login. No credit card.

Get my free audit →
01

Positioning clarity

See what your profile currently communicates to the people you want to reach.

02

Credibility gaps

Find the language, sections, and first impressions that may be eroding trust.

03

Three quick wins

Leave with concrete changes you can make first, in the right order.

Questions

Answered plainly.

Then we keep it focused. Not every client needs monthly support, and I will not pretend otherwise.

Get in touch

What do you need
to move forward?

Tell me about your business and the support you are looking for. We can start with LinkedIn, or talk about the marketing and operations around it.

rheannerazo@gmail.com

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