Make the
offer clear.
Define the buyer, the problem you help solve and what working with you involves. Use your client language and experience to explain the offer in terms the right person can recognise.
Clients know your value.
Your marketing
should show it.
Founder-led marketing for consultancies and specialist businesses. I turn the expertise in your conversations, client work and ideas into a clear offer, a stronger online presence and campaigns that give the right people a reason to inquire.
Selected clients & founder brands
Stop making the buyer
connect the dots.
Someone refers you. They open your profile, browse your site and read a few posts. They find experience, but still have to piece together what you help with, who it is for and why your approach fits.
I close that gap. We sharpen the offer, bring your strongest work forward and build the marketing around it. I handle the writing, adaptation and coordination across your profile, website, content and email, so each part makes the same case for your business.
Make the
Let the expertise
do the talking.
Your interviews, notes and client work become posts, articles and newsletters with something useful to say. I write in your voice and use relevant examples to show the thinking behind your advice.
Carry it into
a campaign.
Introduce a service, share an important idea or support a launch. I connect the copy, materials and channels, giving each piece a job and the reader a clear route to the offer.
Gregory’s track record
needed a clearer lead.
Gregory Shepard’s profile led with “General Partner | Author.” The reader had to connect those roles to his work with founders.
I put The Startup Architect at the centre of the positioning, with his founder experience, book and mission supporting it. The original captures show how the banner and headline changed together.
The roles came first.
Original profile capture, 24 March 2026. The headline named his roles; the banner introduced Gregory by name.
The expertise has a clear lead.
Revised profile capture, 26 August 2026. The banner and headline connect The Startup Architect, founder experience and book.
The decision behind the change.
Give a broad career one organising idea. Use the supporting experience to explain that idea, so the visitor can understand the work without reconstructing it from a list of titles.
The work continued beyond the profile.
In a separate newsletter project, I developed four channel-specific editions of Gregory’s subject for LinkedIn, Substack, Startup Grind and Odoo. Each needed its own opening and next step.
See the profile and newsletter workStart by making one offer clear. Keep building with ongoing content, newsletters or hands-on campaign support as your business needs it.
From founder expertise
to work people can see.
Explore the portfolio
Ken’s AI expertise,
put to work in public.
Ken Parkinson needed his profile and content to show the same expertise. I paired the profile refresh with a weekly series on AI and workforce transformation. A post on Microsoft Copilot gave readers a practical example they could use.
188followers from this post
95,994organic impressions
From one LinkedIn post. Owner analytics captured 10 August 2026.
“I immediately began to see an improvement in number of views.”Ken ParkinsonSee the post and original analytics
One venue changed.
Six listings had to follow.
Startup Grind Oceanside moved to Frontwave Arena. The change reached beyond an address: invitations, event listings and the people already in the conversation all needed the right information.
I coordinated six event listings and the venue-change communication. The LinkedIn record covered 43 accounts, including people who already had the update and did not need another message.
Follow the event work
One invitation, across page, post and email.
The UCW masterclass campaign: a published event page and original social and email review drafts, with the copy and roles shown together.
View the project
Canadian Indigenous Investment Summit
Content planning, LinkedIn page operations, invitation workflows and reporting for the summit campaign.
View the project
The Startup Architect newsletter
Adaptation, layout and channel preparation for Gregory’s newsletter. The ideas and book are his.
View the projectWhat clients valued.
“After just one week, I received 3 strong inbound leads...”
Dr. Thomas FunkeCo-founder, Tomorrow University
“Rheanne helped me turn my LinkedIn profile from a simple bio into a clear, conversion-focused sales funnel that actually reflects who I am and speaks directly to my ICP.”
Emil P.Founder & CEO, PerformAds
“…creates engaging content that supported several brands for my companies over the years.”
David EspositoCEO, ONL Therapeutics
The Founder
Positioning Project.
You have a service worth selling, but your profile, website and content tell different parts of the story.
We take one founder, one service and one primary audience, then build a clear introduction to that offer across the places a prospective client checks.
One offer, clearly defined.
One founder working session and a review of your existing material. You receive a positioning brief covering the buyer, their problem, your offer, key messages and the work that supports your claims. We agree this direction before drafting.
A profile that makes the case.
A LinkedIn headline, About section and recommendations for your Featured section, written around the offer. Your experience, relevant work and next step come together in one clear introduction.
One page to explain the service.
Copy and content structure for one offer page: who it helps, the problem, your approach, what is included, relevant proof and how to inquire. This is the destination for the introductory campaign.
A sequence to introduce it.
Three LinkedIn posts and one email for your existing audience. The posts address the buyer’s problem, explain your approach, then bring proof and the offer together. The email introduces the service and invites a conversation.
Your part in the work.
Bring your current profile, website or offer description, relevant work samples and the questions clients ask you. Take part in the founder working session and review the positioning brief before I draft.
You give one consolidated set of feedback in each of the two review rounds. I prepare the finished copy in editable files, with the publishing order and links the sequence needs.
The finish line is a connected introduction.
The profile, page and campaign explain the same service, support it with relevant work and lead to one inquiry point. You receive finished copy and a publishing sequence to put that introduction into use.
Pricing is bespoke. After reviewing your service, existing material and target dates, I propose the fee, delivery schedule and review dates before you commit. Writing and content structure are included; website development, publishing, paid ads and ongoing management are separate.
Keep building from there.
Once the message is clear, I can stay involved with expert content, newsletters or a specific launch. We agree the channels, cadence and hands-on responsibilities for that next stage separately.
The headline
was only half the story.
My own profile used to centre on LinkedIn. The work behind it included founder positioning, newsletters, website content, campaigns and events. A longer list of services would still have left a client asking what connected them.
As Chief of Staff for The Startup Architect and Head of Marketing at Startup Science, I work where a founder’s expertise becomes material other people read and use. A profile needs to explain the person. A newsletter needs a point of view. An invitation needs to give the right reader a reason to respond.
That is the connection I bring to Ascend North America. I work through what you want to be known for, write from your experience and carry that message into the places your next client will look.
The thinking
behind the work.
Practical notes on LinkedIn positioning, expert content and the route from a profile visit to a business conversation.
Explore the writing
Why Your LinkedIn Profile Gets Views But No Calls
Look at the gap between being noticed and giving the right visitor a clear reason to start a conversation.
Why Your LinkedIn Posts Get Engagement But No Leads
Examine the connection between a useful post, the offer behind it and the next step you give a reader.
How to Rewrite Your LinkedIn Headline: A Practical Worksheet
Work through how a headline can make your audience, contribution and reason to keep reading easier to understand.
Look inside
the audit library.
Selected public previews of my profile reviews. Private reports and submissions stay protected.
Browse auditsRequest a free audit
Paul H.
Tom C.Start with your
LinkedIn profile.
If your profile is the first place a potential client checks, start there. These free resources help you review the headline, supporting work and next step before you decide what needs changing.
Make the headline
earn the next click.
Name who the work is for and what you help them do. Give someone a reason to keep reading.
Put proof beside
the promise.
Use a relevant project, recommendation or example. Make your part in the work and the result clear.
Give the right person
a clear next step.
Connect About, Featured and the offer. Check whether someone can act without piecing the story together.
Check the route to a conversationWork through your own profile.
The ten-point checklist takes you through the headline, proof, contact details and the decisions in between. It is open to read, so you can start with what is already on your page.
Open the free checklistQuestions.
Founders of consultancies, specialist services and businesses where the founder’s expertise helps win the work. It is a fit when you have experience and an offer to build on, but your positioning, content or campaign does not yet make the case for it.
Let’s talk.
Tell me which service you want to grow, who it is for and where the message feels unclear. We can start with the Founder Positioning Project or discuss ongoing content and campaign support.
After your inquiry, I’ll review the priority and existing material, clarify the scope with you, and prepare a proposal with the fee, schedule and responsibilities before work begins.
rheannerazo@gmail.comPrefer to talk it through? Use the fit call to discuss your priority, the scope and whether working together makes sense.
Book a 30-minute fit call