One offer, clearly defined.
One founder working session, a review of your material and a positioning brief: buyer, problem, offer, key messages and supporting proof. We agree the direction before drafting.
Make one service
easier to buy.
For founders of consultancies and specialist firms. I turn your expertise into a clear offer, then write the profile, page and campaign that introduce it.
The Founder
Positioning Project.
When your profile, website and posts describe your work differently, potential clients have to piece the offer together themselves. We clarify one service, then carry the same message across your profile, offer page and introductory campaign.
“After just one week, I received 3 strong inbound leads...”
Dr. Thomas FunkeCo-founder, Tomorrow University · LinkedIn recommendation
A profile that makes the case.
Your LinkedIn headline, About copy and Featured recommendations. The offer, relevant experience and next step come together in one introduction.
One page to explain the service.
Copy and structure for one offer page: who it helps, what is included, your approach, relevant proof and how to inquire.
A sequence to introduce it.
Three LinkedIn posts and one email to your existing audience, connecting the buyer’s problem, your approach and proof to the offer page.
Start with a conversation.
We discuss the service, its buyers and your existing material. If there’s a fit, I send a bespoke proposal with the scope, fee and schedule. You approve it before work begins.
What I’ll need from you and what I’ll hand over
Bring your current offer, relevant work samples and the questions buyers ask. We’ll agree the positioning brief before I draft, then work through two rounds of consolidated feedback. You’ll get editable copy, links and the publishing order. Website development, publishing, paid ads and ongoing management are scoped separately.
Selected clients & founder brands
Gregory’s track record
needed a clearer lead.
His profile led with “General Partner | Author.” I brought The Startup Architect forward, connecting his founder experience, book and mission in the banner and headline.
Before: a list of roles.
Original profile capture, 24 March 2026.
After: one clear identity.
Revised profile capture, 26 August 2026.
This is the profile decision inside the Founder Positioning Project: choose a clear lead and put the relevant proof beside it. Gregory’s wider case shows how I carried that approach into speaking offers, website copy and campaigns.
See Gregory’s full caseThe work behind
the promise.
Explore the portfolio
Ken’s AI expertise,
put to work in public.
I paired Ken Parkinson’s profile refresh with a weekly series on AI and workforce transformation. His Copilot post turned a broad topic into twenty enterprise use cases.
188followers from this post
95,994organic impressions
From one LinkedIn post. Owner analytics captured 10 August 2026.
“I immediately began to see an improvement in number of views.”Ken ParkinsonSee the post and original analytics
One invitation, across page, post and email.
The UCW masterclass campaign: a published event page and original social and email review drafts, with the copy and roles shown together.
View the project
Canadian Indigenous Investment Summit
Content planning, LinkedIn page operations, invitation workflows and reporting for the summit campaign.
View the project
The Startup Architect newsletter
Adaptation, layout and channel preparation for Gregory’s newsletter. The ideas and book are his.
View the projectWhat clients valued.
“Rheanne helped me turn my LinkedIn profile from a simple bio into a clear, conversion-focused sales funnel that actually reflects who I am and speaks directly to my ICP.”
Emil P.Founder & CEO, PerformAds
“…creates engaging content that supported several brands for my companies over the years.”
David EspositoCEO, ONL Therapeutics
The headline
was only half the story.
My own profile used to lead with LinkedIn. Behind it, I was shaping Gregory’s speaking offers, preparing his newsletters and coordinating campaigns for Startup Science. The headline described only part of the work.
As Chief of Staff for The Startup Architect and Head of Marketing at Startup Science, I work through the details that connect an idea to its audience: what the offer says, what supports it and what someone should do next.
That is the work I bring to Ascend North America. I help you decide what to lead with, then carry it through the writing and materials your next client will see.
Keep the marketing
moving.
Once the offer is clear, I can stay involved in the work that introduces it. We agree the scope, channels and responsibilities for that next stage.
Expert content.
Posts, articles and newsletters built from your interviews, notes and client work.
Connected campaigns.
The copy, materials and coordination for a service launch, event or focused campaign.
Hands-on support.
Editorial planning, revisions and channel preparation through an agreed project or ongoing engagement.
Decisions from
the work.
Original examples, the choices behind them and something you can use.
Inside Gregory’s Newsletter: Make the Expertise Useful
A climbing story, a specific customer and a six-line worksheet. How I adapted and prepared Gregory Shepard’s ideas for readers.
Read the articleKen’s Copilot Post: 20 Use Cases, 188 New Followers
The practical choices behind Ken Parkinson’s post, what its analytics tell us and how an interested reader can find the next step.
Read the article
Gregory’s Headline: Give a Broad Career One Clear Lead
Study Gregory Shepard’s original and revised profile, then use six questions to decide what your own headline should lead with.
Read the articleStart with your profile.
Use the free checklist, inspect a worked audit or request a review.
Questions.
Founders of consultancies, specialist services and businesses where the founder’s expertise helps win the work. It is a fit when you have experience and an offer to build on, but your positioning, content or campaign does not yet make the case for it.
Let’s talk.
Tell me which service you want to grow, who it is for and where the message feels unclear. We can start with the Founder Positioning Project or discuss ongoing content and campaign support.
After your inquiry, I’ll review the priority and existing material, clarify the scope with you, and prepare a proposal with the fee, schedule and responsibilities before work begins.
rheannerazo@gmail.comPrefer to talk it through? Use the fit call to discuss your priority, the scope and whether working together makes sense.
Book a 30-minute fit call