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Canadian Indigenous Investment Summit

Campaign creative, audience development, and the delivery behind it.

One campaign, from content planning to follow-up.

I connected content planning, page operations, invitation workflows, analytics, peer benchmarking, and post-summit relationship tracking into one operating rhythm. The campaign assets and responsibilities below show that work. Historical page analytics are included separately, with their original reporting dates.

Selected work from the campaign

Drumbeats Leadership Pulse · CIIS LinkedIn
Canadian Indigenous Investment Forum infographic translating Canada's North investment case into an investor-facing campaign asset
Investor-facing researchCanada’s North investment case
Drumbeats episode creative featuring Chris Avery and Churchill's 250 million dollar investment case
Episode packagingChris Avery · Arctic Gateway
Drumbeats Leadership Pulse campaign graphic featuring Chief Terrance Paul
Chief Terrance PaulDrumbeats Leadership Pulse
Drumbeats Leadership Pulse campaign graphic featuring Shannon Pestun
Shannon PestunDrumbeats Leadership Pulse
Drumbeats Leadership Pulse campaign graphic featuring Gloria Uluqsi
Gloria UluqsiDrumbeats Leadership Pulse
Drumbeats Leadership Pulse campaign graphic featuring Amanda Shortreed
Amanda ShortreedDrumbeats Leadership Pulse
Drumbeats Leadership Pulse campaign graphic featuring Scott Munro
Scott MunroDrumbeats Leadership Pulse
  1. Content calendarThe master calendar assigned 200 of 248 planned content slots to me.

    Forty-one were mine alone across the April-to-December plan.

  2. PerformanceI tracked page performance against eight peer organizations.

    Organic reach, follower movement, and audience response stayed visible while the campaign ran.

  3. Follow-throughI carried the work into relationship intelligence.

    The 13-person post-summit relationship map was assigned directly to me.

Historical page analytics · February 24 to March 25, 2026

37,769
organic impressions
238
unique page visitors
330
new followers in 30 days
70
auto-invited followers

LinkedIn page analytics: February 24 to March 25, 2026. “Auto-invited followers” is LinkedIn’s attribution label, not an event-registration count. These page totals do not isolate my contribution. Calendar figures are planned assignments, not published-output totals.

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