Skip to content
Ascend North America
← Back to selected work

Gregory Shepard

Founder positioning and event operations behind The Startup Architect.

A complicated track record, made clear.

Rheanne’s March audit captured the real starting point: “General Partner | Author of The Startup Lifecycle,” 32,846 followers, and a profile without one clear authority lead. The final build centered The Startup Architect, then brought Gregory’s founder mission, 12 exits, book, and speaking work into one hierarchy.

View Gregory’s current LinkedIn ↗
Gregory Shepard’s original LinkedIn profile captured inside Rheanne’s March 2026 audit
Before · March 2026General Partner | AuthorNative profile inside Rheanne’s audit · 32,846 followers
Gregory Shepard’s current LinkedIn profile with The Startup Architect banner, book, 12-exit track record, and founder positioning visible
Current · August 2026The Startup ArchitectBook, 12 exits, speaking work, and founder mission made visible

The shiftOne authority lead now holds the full story together.

Event management system

I built the system that kept the event moving.

During a last-minute venue move for Startup Grind Oceanside, I kept six event platforms aligned, maintained one 70-person master CRM, and managed outreach to 43 LinkedIn event accounts. The system kept people, invitations, updates, and follow-up moving from one source of truth.

Gregory Shepard speaking to a Startup Grind audience at Frontwave Arena in Oceanside
Startup Grind OceansideFrontwave Arena · July 23, 2026
6
event platforms
kept aligned
70
people tracked in one
master CRM
43
LinkedIn event
accounts contacted

Let’s put your expertise to work.

Talk about your project ↗