LinkedIn profile checklist

Ten checks to make your profile clearer, more credible, and easier to act on.

Profile photo

Use a recent, clear photo where your face is easy to recognize, even at thumbnail size.

Reinforce who you help, the outcome you create, or the proof that makes your positioning believable.

Go beyond a job title. Name your audience, your value, and the result you help create.

Open with the client’s problem, explain how you help, show proof, and end with a clear next step.

Show a result, testimonial, case study, lead magnet, or service page that supports your positioning.

Describe outcomes and impact instead of listing responsibilities. Keep your current role aligned with your offer.

Add relevant recommendations, skills, client proof, certifications, and concrete examples of your work.

Make sure your recent posts reinforce the expertise and perspective you want to be known for.

Give an interested visitor an obvious way to book, message, download, or learn more.

Check that your email, website, booking link, and other details are current and easy to find.

Your audit result stays private and is delivered through a personal link.