At-a-Glance 👀

I worked for NSUR as a Copywriter for 1 year and 8 months before and during the platform was launched. I wanted to create compelling content for NSUR aligned with their brand voice and that would resonate with their target audience. Within 2 years, I improved their Domain Authority to between 50 and 60 (Good), organized and wrote for PR and partnership strategies, and built traffic for social media, surveys, and email campaigns.

Problem

The startup NSUR has developed a health & wellness platform powered by cryptocurrency, NSUR Coin. The world’s first protected, utility token.

<aside> 👉 However, NSUR lacks a proper marketing strategy to launch their product, attract customers and build lasting subscriber loyalty.

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Solution

I worked with NSUR Inc founders, PMs, and offshore engineers to develop a unique community blending health & wellness with cryptocurrency. Our focus is on mid-aged individuals seeking dual investments in crypto and personal well-being. The launching of the product will be done using a comprehensive marketing plan.

<aside> 🚀 This platform has been launched since December 16, 2021 and at it’s peak reached x4 stock valuation.

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Process

After understanding the company’s needs and expectations, I became in charge of the responsibilities outlined below.

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Website Copywriting →

PR, Newsletters, and Notifications →

Social Media, Surveys, and Email Campaigns →

Website Copywriting

I made NSUR Inc's website better by using clear and convincing words. Now, it's easier to use and more interesting.